Sales Training for Engineers
- UK based -
Your engineers can improve how they sell. Graduate and senior engineers can build revenue-generating capabilities that create an attractive competitive edge over their competition. Click below or scroll down for more on our sales training for engineers programmes.
Note: This page is for sales training for engineers. If you're looking to train your sales engineers to sell, click here.
Your engineers might not have chosen their career to sell. But if they're client-facing then they'll face numerous opportunities to stand out from their competitors and increase value to more clients - and to your own business too.
The question is, are they acting on those opportunities and turning them into mutually valuable business, or leaving your competitors to swoop in and serve your clients more fully than you?
Your engineers can learn to engage your clients in high-value, structured business development conversations, and better still, they can learn to do this comfortably and confidently.
Engineers Can Sell
Growing 'Business Engineers'
A professional consultative engineer doesn’t just rely on wearing a hard hat. The true professional owns and knows when to wear their business development hat.
These highly-trusted and respected ‘business engineers’ learn to see beyond the engineering level and at the business level through their clients' eyes.
Both graduates and senior engineers can significantly sharpen their mindsets, skills and behaviours to contribute more to the growth of your business by adding even more value to their existing and new clients.
Engineers with these commerical and conversational capabilities stand out from their competitors.
They don’t just work in the business, they work on the business.And they understand that more value can be created through the right well structured conversations. And that this increases value to their clients, your organisation, their careers, and ultimately their own lives too.
The win:win to all can be maximised. And engineers who know how to sell do this effectively, comfortably, and professionally earning trust, respect and pride along the way.
It’s a learnable and valuable skill. And clients, employers, and colleagues value it highly.
All that’s required is that they want to learn, and that they are connected to the right approach to do so...
Do you think...
If you want competent, confident engineers who can sell, and if any of the points above resonate, then perhaps we should be talking…
Get in touch about our sales training for engineers programmes or scroll down to learn more.
"If you want to teach, to change minds or to cause action, a consistent curriculum is always better than a single event. Drip by drip, with enrollment" - Seth Godin
Sales training for engineers FAQs
Who is this for?
Our sales training for engineers programme is ideal for engineers at any level to improve their sales capabilities, performance, results and rewards.
It is designed and delivered by a former engineer turned sales improvement specialist, who learned that any technically minded person can learn to sell highly effectively if they are willing to learn. (More on whether your engineers can learn how to sell here).
The programme addresses resistance to selling (it's common for engineers to have an anti-sales mindset) and helps engineers to leverage their own styles, values, and problem-solving approaches - as well as developing new ones - to sell ethically, consultatively and successfully.
This programme has been delivered to senior and graduates engineers, engineers in leadership, sales engineers, solutions architects, systems engineers, technical sales engineers and pre-sales and has consistently produced excellent feedback and results.
- What's covered in our sales training for engineers programmes?
- What's the 'accelerated learning' component?
- Who is the sales training for engineers programme delivered by?
- Where is the programme delivered?
- How long does it last?
- What next steps typically look like
"The more you sweat in training, the less you bleed in battle"
Our sales training for engineers programmes are...
- tailored following a diagnostic process with you - off the shelf does not work
- designed to be highly learnable and easy to apply - often with targeted, just-in-time style learning and bite-sized workshops or coaching to suit
- delivered by Mark Moore unless otherwise agreed (an ex-engineer)
- delivered at a location of your choice
- designed to suit your budget (we have other solutions to suit almost any budget - get in touch for more)
“Thank you for a great set of sessions earlier this week. You did a great job and the team really benefited from the workshop.
Chris Mulligan - Partner - McKinsey and Company
"Mark delivered an outstanding two days of sales training to my technical team. It's made a tremendous difference to how they approach the sales environment."
Pete Short - Technical Sales Manager - Apple
"Just months in and we have increased our gross company profit by 18% - largely through Mark’s specific work on selling based on creating value."
Sam Matharu - Head of Business Development - Building Materials Nationwide
"“Mark is an excellent facilitator who took the time to understand my business needs and deliver effective training solutions that contributed to a significant increase in sales and leadership performance""
Mark Bryce - Marketing Manager - AMEX