Can anyone learn to sell?
Yes, providing they commit to learning how. Let's look at why...
The right customers are on your side. They want you to sell to them. Because they want to buy solutions that make them better off
The professionals who can steer others towards win:win optimal value
For buying decisions above a certain price, we all need confidence and guidance that we're paying for 'optimal value'.
And for important decisions, we tend to seek that guidance from experts and advisors who we trust and respect. When that happens, we feel good about our buying decisions, and we're more likely to get the value we hoped for.
A higher-value workforce
Every customer-facing person should know how to maximise value
"You're not a true customer-facing professional until you can help your customers to make valuable buying decisions!"